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MediaVest Hosts ANA Mobile Marketing Conference
December 11, 2011 5:33 PMReveals New Research: “Mobile Is the New Remote Control of Human Experiences” On September 13th and 14th, MediaVest USA teamed up with the ANA to host the first ANA Mobile Conference to discuss mobile and its possibilities for brands in this ever-changing landscape. At the pre-conference hosted at MediaVest’s 1675 Broadway location on September 13th, [...]
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Seeing experience expectations as a ground of social relations
5:38 PMFrom the desk of Patricia Araujo, Strategic Planning Director & Product Development, SMG Iberia July 28, 2011 There are three characteristics that cover today’s reality in people’s behavior and relationships, building a perspective on the fact they are ingredients of the way we see ourselves and want to be seen! Coming from the most various [...]
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Mashable Social MediaVest Forum: It’s All About the Experience
5:40 PMBy Rebecca Laming, July 13, 2011 The concept of crafting human experiences to yield brand growth was a central theme throughout the three sessions that made up the “Mashable Social MediaVest Forum,” held at MediaVest’s New York office on July 11. Top Mashableand MediaVest experts participated as well as leaders in the social revolution including Naveen [...]
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The Bright Side of Wrong: A TED Breakfast
5:43 PMPost Submitted , June 28, 2011 The morning after TED’s hugely successful debut on the Palais main stage at this year’s Cannes Ad Festival, we brought an extra taste of TED to a select group of clients and SMG executives. Held at the Majestic hotel poolside space, a stone’s throw from the Palais, on a [...]
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Press Releases
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Starcom MediaVest Group unveils “Luxe” a landmark research study on growing luxury market and consumers in China
May 17, 2012 02:05am Shanghai – Starcom MediaVest Group (SMG) today unveils its Luxe – a landmark research study that seeks to understand the growing aspirations, motivations and purchase journey of luxury consumers in China.
Over a period of three months, Luxe covered 43 tier one to three… more -
STARCOM MEDIAVEST GROUP APPOINT MANAGING DIRECTOR OF LIQUID THREAD UK
May 14, 2012 00:38am London—May 10th, 2012: Starcom MediaVest Group (SMG) today announces the appointment of Amice Lock to the newly created position of Managing Director of Liquid Thread, SMG’s dedicated branded content division. Lock, who is currently Managing Partner of Starcom, will report in to SMG CE… more -
Starcom USA and Tapestry Write First "Forefront" Total Market Deal With Univision Communications
May 10, 2012 00:00am
Chicago, IL and New York, NY – Media agency Starcom USA and its multicultural agency Tapestry have finalized its first 2012-2013 Upfront deal with Univision Communications, a
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MOST GAYS TODAY LIVE EXTRAORDINARILY ORDINARY LIVES: STARCOM MEDIAVEST GROUP & LOGO’S BEYOND DEMOGRAPHICS™ LGBTid STUDY
Apr 24, 2012 14:52pmNEW YORK, April 24, 2012 -- The LGBT community is no longer a walled garden within a metropolitan city, but a vast collection of distinct subgroups – the majority of whom live integrated lives in all parts of mainstream culture.
This is the overarching conclusion from the Beyond
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Manisha Tripathi to Head SMG’s LiquidThread in India
Mar 30, 2012 11:14amLiquidThread announced today that Manisha Tripathi has been appointed as National Director and will report to CVL Srinivas, Managing Director, LiquidThread, Asia-Pacific and Malli CR, CEO SMG India. She takes charge on 12th March and will be based out of the Gurgaon office.
